Ep 14: Traceability with Source Certain

EPISODE 14:

In this episode, the last of season one, we’re talking about traceability and the technology being utilised to prove a product’s provenance.  

We speak once again to Food Agility CRC chief scientist David Lamb about consumers’ growing demand for knowledge about the products they’re purchasing and traceability’s role in preventing food fraud.  

We also talk to Source Certain’s Katherine Campbell about their technology which can scientifically determine source of origin, even down to an individual block.  

And we’re joined by Sean Engelbrecht from fresh fruit supplier WA Farm Direct. He tells us about why they’ve engaged Source Certain to protect the Bravo apple variety IP, making sure it’s only licenced growers that are supplying the market. 

FEATURING:

PROF. DAVID LAMB – CHIEF SCIENTIST, FOOD AGILITY CRC

KATHERINE CAMPBELL – CCO, SOURCE CERTAIN

Katherine Campbell is Source Certain’s Chief Commercial Officer. A graduate with a BSc in Microbiology, she is a highly effective and motivated executive with 15 years of senior operational leadership experience within the biotechnology industry. She has successfully managed and executed significant projects involving emerging technologies from pilot through to successful adoption by national regulatory bodies.  

SEAN ENGELBRECHT – WA FARM DIRECT 

Sean has a background in Industrial Engineering and Supply Chain Management Consulting. He specialised in the fresh produce sector, having co-founded and managed a prominent marketing, sales and distribution agency in South Africa in 2013. In 2019, he embarked on a new chapter in his career by immigrating to Australia and joining WA Farm Direct Pty Ltd, a multi-generational Fresh Produce Marketer, as the Commercialisation Manager for Bravo® Apples (known as Soluna™ internationally). Sean serves as a project reference group member for the Australian Apple and Pear Market Access and Trade Development Project, administered through Hort Innovation.